Brooke Glaser
Founder, The Valet Society
Brooke is a three-time Emmy Award–winning celebrity makeup artist and men’s groomer with more than 20 years of experience in the television and entertainment industry.
For most of her career, she has been a trusted member of the Good Morning America team, where she has had the privilege of working with some of the most recognizable faces in media, entertainment, and public life. Her work spans daily live television and high-profile red carpet events to historic moments at the White House.
Known for a polished, camera-ready aesthetic and calm professionalism under pressure, Brooke brings expertise, discretion, and artistry to every client and occasion.
Brooke Glaser
Founder, The Valet Society
How It Started
Three years ago, while seated in her makeup chair, a client confided in Brooke about his ongoing string of dating disappointments despite a sincere desire to find a life partner. Brooke didn’t hesitate to offer thoughtful, candid advice.
Weeks later, he shared his excitement about an upcoming second date, mentioning that he planned to take an Uber so he could drink. Brooke immediately stepped in with clear, practical guidance. She advised him to keep alcohol to a minimum and, more importantly, to offer to pick up his date and drive her home at the end of the evening.
That, she explained, is what turns the end of a date into a meaningful, memorable gesture.
Today, he is happily married and credits Brooke with helping set him on that path.
After countless casual encounters where she dispensed critical advice that generated positive results, Brooke's network encouraged her to turn her unique gift into a consultancy to benefit even more men.
She launched The Valet Society.